Featured Projects
Website and Brand Redesign
14 months, a brand new website, and a brand new identity to match. I led the project internally, managing the agency relationship, coordinating stakeholders across the org, and building out over half the final site myself.
Email Marketing
For three and a half years I’ve owned end-to-end email marketing for two brands, ITVS and Independent Lens, writing, designing, segmenting, and sending 40+ campaigns a year. Every email, from subject line to send, was written and produced by me. Through ongoing A/B testing and audience segmentation I drove a 7.6% increase in open rate and a 36% increase in emails sent. Nearly four years of testing, learning, and improving with every send.
Other Projects
During the final weeks of my digital marketing boot camp, I built out the entire digital presence for a new podcast, For Our Special Kids, from scratch, covering everything from the website and social platforms to email automation, audience segmentation, and paid ads. Starting with zero audience and zero infrastructure, I grew their social following by 685% and increased podcast downloads by 9%. It was the project that put everything I learned in class into practice in the real world.
A group class project where I served as project manager and led the build of the nonprofit’s WordPress website from the ground up. We ideated the organization, created a business plan and marketing strategy, and I was responsible for the visuals, site architecture, and execution. It was an early look at how I work: organized, hands-on, and focused on getting things built.
A deep dive into one of my favorite brand campaigns, analyzing what made it work and where it could go further. I covered objectives, competitive landscape, channel strategy, tactics, and recommended next steps, and identified missed opportunities the brand left on the table. It’s the kind of strategic thinking I bring to every project I work on.